If you are new to Internet marketing, you may have some questions about the difference among search engine optimization and search engine marketing. These core marketing subjects are very different but share a number of similarities as well.

First, lets focus on how search engine optimization (SEO) and search marketing (SEM) are similar. Each of these online marketing techniques requires a basic and advanced understanding. SEO requires knowledge of search engine and how to effectively optimize a website or web page. SEM requires knowledge and understanding about online marketing, online advertising, and keyword marketing.

From the outside, both internet marketing methods appear to be very complex. The truth however, is that SEO and SEM are simple to understand. Implementation of best practices is what makes success such a challenge. Search engine optimization is essentially the techniques you use to rank well on major search engines is a direct result of your understanding and application of proven techniques in the area of SEO.

Search engine marketing is the practice of online advertising via major search engines. Even though Google is the largest and most well know, there are literally hundreds of smaller ad networks. Each network functions in much the same way. Advertisers place online ads throughout the network and when a browser clicks, you pay a fee. This is true regardless of conversion.

Search engine optimization is unique and different from search engine marketing because the organic result which appears in search engines is driven from your optimization techniques. These techniques are broken down into on page optimization and off page optimization. On page optimization is closely tied to web site design and off page is more associated with in bound links to your website.

The result is that SEO drives organic traffic. That is to say that after users complete searches on major search engines like Google, the resulting list is based on search engines returning the best result determined by their unique algorithm. When users click on these results you do not pay. Organic search is usually referred to as free traffic.

Search engine marketing differs in that you pay when users take an action. Unlike traditional advertising you do not pay for your ad to display. You do however pay when a browser clicks on your ad. The amount you pay varies on the competitiveness of your keywords and the position in which you want your ad to display.

Doing business online requires a firm knowledge of both search engine optimization as well as search engine marketing Both internet marketing disciplines can support your online success. If you are not currently comfortable with SEO or SEM, begin with some simple research, explore SEO and SEM products, or subscribe to an RSS feed. Doing so can improve your knowledge and expertise in both of these areas.

Looking for help with your SEO? Let the SEO experts at Upward SEO show you how to optimize your website or blog quickly and simply. Each SEO specialist is here to guide you towards number one search engine rankings.

Tags : online advertising, pay per click, ppc, search engine optimization, search engines, search marketing, sem, SEO
Categories : SEO